Foot Locker Create Next ‘23

Role: Creative Direction

Foot Locker tasked me with developing a photo campaign to highlight rising artists in ATL and Houston in celebration of Hip-Hop’s 50th anniversary.

To execute this campaign I developed the Trophy Room concept - Vignettes that playfully position our talent as the shiniest trophy in their city’s “trophy room”. Like a city’s championship-winning sports team, successful music artists are also a source of hometown pride. To drive that message home, we surrounded our talent with the awards their hometown sports teams have won and placed them on a pedestal for the world to celebrate.