Don C x Converse ERX Launch

Role: Creative Strategy, Experiential Programming

Game Seven Marketing/Olé Creative

Converse challenged us to create an immersive activation that celebrates the Don C ERX 260 sneaker launch, leverages their Overtime partnership, and increases sell through at retail locations.

To accomplish this, we brought the Overtime Challenge to in-store consumers in LA and NYC and gave them a chance to win court side NBA tickets where they could showcase their ERXs.